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Hoops' greatest asset a liability Options
3pt_shooter
Posted: Monday, October 06, 2008 2:28:28 PM
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Written by Bret Harris on the Foxsports website:


BASKETBALL in Australia has reached its lowest ebb since the advent of the national league in 1979.

The once booming NBL is on the verge of extinction and international competition is virtually non-existent for our national teams outside of the world championship and Olympic Games.

But basketball has an opportunity to revive its fortunes.

The catch is, the sport would need to sacrifice what it would regard as one of its most valuable assets - direct qualification for the Olympic Games and world championship through the Oceania zone.

The Boomers and the Opals effectively only need to beat New Zealand in the Oceania qualifying series to gain entry to the two major tournaments because the standard of the Pacific Island countries is so poor.

The fact that the Boomers have lost only one trans-Tasman series against New Zealand, in 2001, means they are almost guaranteed a place in those events.

On the surface it looks great to have virtual automatic entry to events such as the Olympics and world championship.

The Boomers and the Opals get to perform on the world stage once every two years and there is important federal Government funding attached to qualifying for the tournaments.

But what has Australian basketball really gained from its easy passage to the main events? And more importantly at what cost?

Administrators have been waiting for decades for the Boomers to win a medal at either the Olympic Games or world championship to help popularise the sport in this country.

Although they have finished fourth a few times, the Boomers have never won a medal.

And even if they had, the impact would have been marginal at best.

The Opals have been regular medallists at both the Olympics and world championship for 20 years, but they have almost no profile at home.

The reason is the lack of top-class international competition involving the Boomers and the Opals in their own country.

In between the Olympics and the world championship, the Boomers and Opals are the invisible teams of world basketball.

In the 1980s, Basketball Australia attempted to organise 'Test' matches along similar lines to rugby union and cricket. But the only quality national team to tour Australia was the USSR in 1988, which went on to win gold at the Seoul Games.

International basketball is run along similar lines to soccer; dominated by rich and powerful clubs.

The most meaningful 'Test' matches are played in Olympic and world championship qualifying series.

There is no room in the calendar or financial incentive for leading national teams from Europe or the Americas to tour Australia.

The way forward for Australian basketball is to join an expanded Asia-Pacific qualifying zone.

Australian football used to dream about the prospect of direct entry to the World Cup for the Oceania winner, which meant the Socceroos would not have to play against fifth-placed South American teams to claim a spot in the finals.

But former FFA chief executive (and now ARU CEO) John O'Neill never saw this as an answer to improving football's status in this country.

Instead, O'Neill regarded Oceania as a "glass ceiling", which "held back" Australian soccer.

O'Neill formed this view after watching the Socceroos play in the Oceania Football Cup in Adelaide against New Zealand, Tahiti, Fiji, Vanuatu and the Solomon Islands.

The lopsided games, played over a week, drew a total crowd of fewer than 50,000.

In his book, It's Only A Game, O'Neill wrote: "Even if we did have the chance to grab direct qualification to the World Cup, what about the glass ceiling we had to live under during the four years between each tournament?

"There was no quality competition at either the club or, more particularly, international level to sustain us on any kind of regular basis.

"What sort of preparation was that going to be in the countdown to each World Cup?

"Was it enough to just be at the finals every four years, or did we want to become more competitive by stretching our wings and moving into a more highly charged environment?"

O'Neill pushed for Australian soccer to move out of Oceania into Asia - regardless of promises of direct entry to the World Cup.

The Socceroos now play in the Asian qualifying zone, which provides Australia with improved competition, greater spectator appeal and more valuable broadcasting rights.

Like football, Oceania basketball is a non-event. I covered an Oceania qualifying tournament in New Zealand in 1987.

When the Boomers, who included great players such as Phil Smyth, Andrew Gaze, Mark Bradtke and Andrew Vlahov, arrived at a tin-shed in Timaru for their match with French Polynesia, they found their opponents sitting under the basket, strumming ukuleles and singing songs.

The Boomers won by more than 100 points. It was a joke!

Basketball Australia should lobby the game's world governing body, FIBA, to join Asia.

The chance to play regularly against China, Japan and South Korea - as well as New Zealand - in meaningful, international competition would provide Australian basketball with the rejuvenation it so badly needs.

Imagine, the Boomers playing China with their NBA star Yao Ming? Basketball fans would fill the Sydney Entertainment Centre and Melbourne Tennis Centre like they did at the height of the NBL boom.

Only this time, basketball might just be able to sustain the growth.
south01
Posted: Monday, October 06, 2008 10:37:23 PM
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Come on Aussies we can bring it back Smile
usherprince
Posted: Monday, October 06, 2008 10:40:19 PM
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Very good idea.
I can't help but notice the NBL/Australian basketballs tendency recently to copy the FFA.
Hopefully they can be just as successful as they were.
Stroker
Posted: Tuesday, October 07, 2008 1:02:47 AM
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usherprince wrote:
Very good idea.
I can't help but notice the NBL/Australian basketballs tendency recently to copy the FFA.
Hopefully they can be just as successful as they were.


Its only cos soccer was a few years in front of basketball. They were both popular and soccer started dying just b4 and got revived and now hopefully the same can be done with the NBL. IT would be sweet if next year is exaclty like the A-League creation. Ball would boom.
TheBigFundamental
Posted: Tuesday, October 07, 2008 2:15:55 AM
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This is a very good article and makes an excellent point....

In summary- Australian sports fans are less of bandwagoners than they appear. Beating a team like French Polynesia impresses no one and will never draw crowds. As pointed out- a better, high quality, high profile, game against a China or Japan would get Sponsors, Fans and Media on board.

I hope that the NBL Advisory committee have taken heed of the message within this article. Some 10 team rubbish comp won't save the NBL- quality basketball will!!!!
south01
Posted: Tuesday, October 07, 2008 10:30:10 AM
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Stroker wrote:


Its only cos soccer was a few years in front of basketball. They were both popular and soccer started dying just b4 and got revived and now hopefully the same can be done with the NBL. IT would be sweet if next year is exaclty like the A-League creation. Ball would boom.
EXCEPT PEOPLE HAVE REALISED HOW BORING SOCCER IS AND ITS DYING AGAIN,LOWEST CROWD IN TWO YEARS ON Saturday AND ITS THE START OF SEASON!
Imagine how big an exciting sport like Basketball can be in Australia if all these new ideas and changes come in,i think starting with the Boomers is an ideal way to do it as its showcasing the best we have and we wont have to wait 4 years in between drinks.
The new league should be a success if its structured correctly as the participation levels are at an all time high so lets get these people to games.
drifta
Posted: Tuesday, October 07, 2008 6:14:50 PM
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I reckon Patty Mills can definitely be a major drawcard when marketing the Boomers in the future.. Imagine some of the promotions for games in oz:

"Patty Mills, the heart, the tenacity, the true Aussie spirit. Watch Patty Mills, Andrew Bogut & the Australian Boomers take on Yao Ming & China for this years greatest sporting battle on Australian soil... Get behind your team Australia!"

Copying football (soccers) reformation is an ideal way to structure our new league & to approach international basketball. Thing is with basketball our level of competition will be (in theory) much higher than the A-Leagues, if you look at it from a global point view. So hopefully the quality will be higher, better skill, more attractive games, basketball wins, less whinging from us!!

46 & 2
Posted: Tuesday, October 07, 2008 6:52:01 PM
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Sure. let's just continue to copy other people's ideas instead of thinking for ourselves.

This is why the NBL is in so much trouble to begin with. How about we do research and find reasons why people no longer go to games? Or call me crazy but how about we actually let the public know about the product??? Nothing will chnge if we continue to not show the product to consumers. NBL advertising has pretty muched ceased after the Free-To-Air Rights vanished.

We could bring Yao Ming and Jackie Chan together for some tournament games but if people still dont know about it, we won't be getting sellouts.

These proposed Asian comps wont change a damn thing, Basketball is just not on everybodies radar. It is a sad state of affairs but I think we lost a lot of supporters when teams folded and the coverage was lost. This needs to be addressed first before we start hosting teams frmo other countries. Plus, I beg you to ask people who won the basketball medals at the Olympic Games. See how many actually know? And you really think these same people will care if Japan (who actually isnt such a "powerhouse" team some people tend to think) or China tour OZ???
k.hunt
Posted: Wednesday, October 08, 2008 9:05:36 AM
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46 & 2 wrote:
Sure. let's just continue to copy other people's ideas instead of thinking for ourselves.

This is why the NBL is in so much trouble to being with. How about we do research and find reasons why people no longer go to games? Or call me crazy but how about we actually let the public know about the product??? Nothing will chnge if we continue to not show the product to consumers. NBL advertising has pretty muched ceased after the Free-To-Air Rights vanished.

We could bring Yao Ming and Jackie Chan together for some tournament games but if people still dont know about it, we won't be getting sellouts.

These proposed Asian comps wont change a damn thing, Basketball is just not on everybodies radar. It is a sad state of affairs but I think we lost a lot of supporters when teams folded and the coverage was lost. This needs to be addressed first before we start hosting teams frmo other countries. Plus, I beg you to ask people who won the basketball medals at the Olympic Games. See how many actually know? And you really think these same people will care if Japan (who actually isnt such a "powerhouse" team some people tend to think) or China tour OZ???


i like your post.

the answer to all our problems is to get yao at the entertainment centre.brilliant.
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